Conversion Rate Optimization Knoxville

In Knoxville, many marketing companies pitch their customers about how they can drive traffic towards their websites. Traffic to a website without proper conversion optimization can cost your business tons of money in lost opportunities. Knoxville SEO Services are experts in conversion rate optimization.

What Is Conversion Rate Optimization? (CRO)

CRO is a huge, often untapped opportunity for local businesses, and you might be surprised by the over-sized impact it could deliver to your business by fine-tuning your website for conversions. CRO is the method in which we review your online marketing including your website to make sure all of your pages and blog articles have the proper layouts, calls to action, and structured content. This is an over simplified explanation, but in short we make sure your target audience is captured by your brand the minute they land on your website or click on your ads.

Below Is An Example of Conversion Rate Optimization

Below are three formulas to help you figure out how to tackle CRO at your company, and what goals to set:

  • New revenue goal ÷ average sales price = # of new customers
  • # of new customers ÷ lead to customer close rate % = lead goal
  • Leads generated ÷ website traffic X100 = % conversion rate

To help you understand the impact CRO could have on your business, here’s an example of the formulas in action.

If your website has 10,000 visitors per month that generate 100 leads and subsequently, 10 customers each month, the website visitor to lead conversion rate would be 1%.

 Conversion Rate ExampleCompany ACompany BCompany C
Monthly website traffic10,00010,00010,000
% conversion rate1%2%3%
Leads generated100200300
# of new customers102030