If you own a business in today’s modern world, you know that it’s no longer a question of whether you have an online presence or not. It’s now a matter of what that online presence is. You need to know how people perceive your brand and whether that perception matches the one you want established. It’s not wise to just let things fall where they may when your online reputation is involved. Businesses can’t just let other people determine what their brand is, they should be the one on top of it controlling the narrative.